FA
FAI
Field Acquisition Intelligence
TurfOptiX intelligence platform

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Use the account created for you by TurfOptiX. The records here are shared and updates are saved centrally.

Export field inventory

Selected portfolio scopeExports are limited to the records this account is authorized to see.

Bulk intake

Preview before database changesEvery CSV row is matched against the owners, pursuits, fields, and contacts this account can access. Ambiguous rows are blocked instead of guessed.
Targets and fieldsCreate a research target, add a confirmed field to an existing owner, or do both. A physical field is created only when its name and square footage are present.
Contacts and relationship pathsAdd or update organization-level people, then optionally scope them as a decision-maker, connector, or other route into a pursuit or field.
Choose one of the formatted CSV templates, complete it in Excel, then upload it here. Nothing is saved until the preview is reviewed and Import ready rows is selected.
No CSV loaded.

Add target

Name and location determine whether FAI reuses an existing owner or creates a separate one.
Approved PNG, JPG, WebP, or SVG · 2 MB maximum
Uses the ZIP centroid to estimate distance from the regional home base. Backup location data © OpenStreetMap contributors.
East Central clusters are assigned automatically from county.
Market cluster routing
Regional home baseDistance and drive time qualify route strategy; they do not reduce market-health scores.
ZIP lookup provides an estimate. A manually entered value is treated as reviewed road distance.
Working target: concentrate ten distinct stops when distance requires a planned route.
Field assets and pursuit
The objective controls the physical field assets linked to this pursuit.
Add or edit physical assets through Fields. Add Target creates acquisition workflow; it does not fabricate or duplicate a field.
Calculated from each field’s total square footage and rolled up to pursuit and owner.
Initial / primary contact
No saved relationship network yetSave the target first, then use Relationships to review imported contacts, add connectors, and scope each path to the owner, pursuit, or field.
Imported contact cleanup can happen over time. Once a contact is reviewed here, its updated information follows the organization and every linked relationship path.
Movement
Leave on intelligent mode unless judgment needs to override the evidence.
The assignee owns moving this next step forward.
Optional. Keep ownership with the assignee while surfacing who owes input.
Optional while a pursuit remains in Research. Once active work begins, schedule the next step.
NetSuite gate

Log movement

Keep ownership with the person responsible for moving the pursuit.
Use for pricing, strategy, approval, or information needed from another person.

Field assets

Add field asset

Current turf installation
Current turf installation—not the year the site first opened. Leave blank when unknown.
Existing relationship intelligence
Add or update a relationship path (optional)
Owner-wide paths remain visible on every field. Add another independent person or organization when it creates a real route into the owner. The manufacturer remains tied to the current turf installation.

Relationships and connectors

Routes into this targetA confirmed preferred route appears first. Equal calculated routes remain unresolved until someone confirms the better path.
Add a relationship pathA person belongs to the organization; the path records how that person or company helps reach the field opportunity.
Use this when field knowledge is stronger than the calculated ranking. Only one route can be preferred for a pursuit.
Contacts remain attached to the organization even when a pursuit or relationship path changes.