FA
FAI
Field Acquisition Intelligence
TurfOptiX intelligence platform

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Use the account created for you by TurfOptiX. The records here are shared and updates are saved centrally.

Add target

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Uses the ZIP centroid to estimate distance from the regional home base.
Market cluster routing
Regional home baseDistance and drive time qualify route strategy; they do not reduce market-health scores.
ZIP lookup provides an estimate. A manually entered value is treated as reviewed road distance.
Working target: concentrate ten distinct stops when distance requires a planned route.
Field assets and pursuit
The objective controls the physical field assets linked to this pursuit.
Add or edit physical assets through Fields. Add Target creates acquisition workflow; it does not fabricate or duplicate a field.
Calculated from each field’s total square footage and rolled up to pursuit and owner.
Relationship
Movement
Leave on intelligent mode unless judgment needs to override the evidence.
NetSuite gate

Log movement

Field assets

Add field asset

Current turf installation
Current turf installation—not the year the site first opened. Leave blank when unknown.
Existing relationship intelligence
Add or update a relationship path (optional)
Owner-wide paths remain visible on every field. Add another independent person or organization when it creates a real route into the owner. The manufacturer remains tied to the current turf installation.